How to Be a Successful E-Commerce Business in the UK?
Start Ecommerce Business
It’s no longer such a daunting task to create a successful Ecommerce Business in the UK. However, with so many e-commerce businesses out there to compete with, you might find yourself asking how you can stand out? We’ve put together a helpful guide to ensure your new business is a complete success, read below to find out more.
Sort out the paperwork for Ecommerce Business
It can be tempting to leave the boring paperwork to later on in the process but don’t. It’s important to tackle these steps first. Get your brand name registered, set up a business bank account and confirm the legal status of your Ecommerce Business. Decide on a domain name and get it secured, once this is completed register it on social media, cover all networks so you know that the only one who will be projecting your brand voice will be you.
Pick a software program that is user-friendly
You need to ensure that your consumers enjoy a seamless user experience. Otherwise, they will just go somewhere else. To do this, choose software that is right for your Ecommerce Business. You will need to consider what your business will need in the long-term and short-term, another important thing to cover is security and data storage and usage. Your website will need to load quickly and offer fast onsite speed, Google estimates that if a webpage takes longer than 3 seconds to load, 53% of users will just go somewhere else.
WordPress Website is generally a popular choice for businesses but this will all depend on what type of business you are running and whether it can deliver to your business needs.
Find a supplier
Okay, so you’ve chosen your name, you’ve set up your website, now all you need are some products to sell. You are more likely to be able to sign up to a supplier if you can show them your business plan and paperwork, which is why it’s so important to do this first.
Ensure your website is mobile compatible
Mobile phones and tablets are increasingly the methods used for online purchase, so it is vital that your website is compatible. Mobile-first index means Google also see your website is mobile-friendly or not. Without a site that is mobile compatible, you will struggle to generate the traffic you had hoped for and your sales will suffer.
Offer a seamless checkout process
You can avoid this by eliminating unnecessary steps in the checkout process. If they don’t want to set up an account, allow them to check out as a guest, etc. Simple things like this will make the overall experience more user-friendly. Users will come back to your site if they remember having a good experience, so it’s important to ensure your checkout process is simple and user-friendly.
Have an integrated marketing strategy
If your business doesn’t have a clear, effective, streamlined marketing strategy, how do you expect to reach your target audience? An integrated strategy is key when it comes to creating a successful digital marketing strategy.
Research keywords that your target audience would search for and focus on these when doing SEO. Focus on keywords that will convert in Google Ads and create descriptions for your meta titles and ad text that also reflect keyword research. Your pad for ads on Facebook or Instagram should retarget visitors that have already visited your site through organic and paid traffic with generated images of products they looked at while on your site.
By investing time and effort into developing your digital skills in the e-commerce industry then it will give you the skills and know-how to create a sustainable Ecommerce Business site and user experience.
Written by Sarah McCann from MyBaggage.com a luggage delivery service based in Belfast who help Ecommerce Business of all sizes cut their shipping costs.